Profession
Commercial Director
A practical online course where you will learn how to competently control sales, marketing, finance and logistics of your company in 4 months of training. You will understand how to effectively attract clients, build a sales team and increase your company's market share.
Access to the course forever
you can study from anywhere in the world at a convenient time
Practical tools in the course
Experienced teachers
Certificate of professional development
lots of assignments, tests, business cases and simulators
and professors from the world's leading business schools
will confirm your competences at the end of the course
Commercial Director
directly affects the company's profit and growth rate
A commercial director is a top manager who deals with the integrated management of sales and marketing, as well as procurement and financial matters.
For successful implementation of all these items, a commercial director needs to be well versed in each of the areas and possess advanced skills in management.
As part of the training, you will learn how to synchronise the work of departments, use various management tools and apply skills that will help in the development of your business.
For successful implementation of all these items, a commercial director needs to be well versed in each of the areas and possess advanced skills in management.
As part of the training, you will learn how to synchronise the work of departments, use various management tools and apply skills that will help in the development of your business.
What does a commercial director do?
Who this course is for
For ambitious executives,
For commercial directors,
who want to learn how to communicate effectively with finance, logistics and marketing departments.
who need fundamental sales management knowledge and skills.
For business owners,
who want to competently set up all processes in the commercial department and increase the company's profit.
What you will learn
Hire strong employees and develop them
Work with accounts receivable
Formulate the company's marketing strategy
Manage corporate finances
Supervise the work of the logistics and procurement department
Create a sales team and build processes within it
Motivate the team and use KPIs wisely
Optimise business processes and manage their quality
Analyse financial statements
1
5
8
4
7
2
3
6
9
How the training is organised
Watch lectures and case studies at your own pace
Do practical tasks to practise new skills
If there are any questions, send them to the curator
Receive an official document of course completion
Lessons added:
We regularly update our courses and supplement them with new knowledge
- How to properly communicate with customers
- Why customers have objections
- How to deal with customer objections
- How to talk to customers about price
- How to respond to requests for discounts
Updated Lessons Learned:
- How to effectively use a CRM system
- How to identify customer needs
5 lessons added
2 lessons updated
Course updated June 2023
Training programme
137 interactive lessons and interviews with experts
7 lessons
5 lessons
- Introduction to the profession
2. Data visualisation in MS Excel
13. Strategic management
4. Sales process management
5. Analytics and CRM
6. Sales management in crisis
7. Marketing
8. Management accounting and reporting
10. Receivables management
11. Procurement and logistics
12. Risk management
14. Hiring top employees and career development
Diploma of course completion
9. Financial management
3. Motivation and KPIs
- Tasks and functions of the Commercial Director
- Control lines
- Histogram with overlap
- Ranked data
- The life cycle of an organization
- Effective management styles
- How to manage change
- How to choose sales channels
- How to build an organizational structure for the sales team
- How to control work in the sales department
- How to choose and implement a CRM system
- How to effectively use a CRM system
- How to manage a team in a crisis
- How to sell in a crisis
- How to keep your price
- How sales and marketing are related
- How to increase sales through marketing
- Introduction to marketing analytics
- How to work with basic financial reports: Cash Flow, P&L and Balance Sheet
- How to manage costs
- How to use pricing methods
- How to collect bad debts
- How to negotiate debt repayment
- How to avoid bad debts
- How to manage procurement
- Managing warehouse logistics
- Transportation Logistics Management
- Introduction to Risk Management
- Ways of assessing and dealing with risks
- How to hire sales staff
- How to conduct an effective interview
- How to build a productive team
After completing all the lessons
and practical cases of the course
you will receive an official diploma that you can use in your CV.
and practical cases of the course
you will receive an official diploma that you can use in your CV.
- How to calculate the NPV of a project
- How to use the financial indicator EBITDA
- How to analyze the profit and loss statement
- How to set up financial motivation in the sales department
- How to use non-material motivation techniques in the sales department
- How to implement KPIs in sales and how to control them
16 lessons
3 interviews
6 cases
Access to course materials and updates forever
15. Delegation and control
- How to manage people, tasks and information
- How to set goals for employees
- How to delegate tasks correctly
16. Mentoring and coaching
- How to train managers and supervisors
- How to be a good mentor
- How to create a self-learning organization
17. Managing remote commands
- How to set and control tasks in a team
- How to lead a hybrid team
- How to set up communication in a distributed team
8 lessons
2 cases
1 lesson
8 lessons
2 cases
9 lessons
1 case
6 lessons
1 case
5 lessons
10 lessons
4 lessons
11 lessons
2 lessons
2 cases
6 lessons
5 lessons
5 cases
5 lessons
1 interview
1 case
1 simulator
9 lessons
1 case
1 simulator
Final project
The diploma project consists of 4 parts, each of which tests the professional skills of a commercial director. You will be waited for:
- Development of business strategy.
- Development of advertising strategy.
- Optimisation of procurement and logistics costs
- Assessment of own soft skills
Helping you find your dream job
1
We provide the necessary knowledge and skills
They make it easy for you to find the perfect job for you, where you'll feel confident and speak the same language as your colleagues.
2
Help you
write your CV
write your CV
Core business skills Academy HR specialists will help you create a competent CV that will make you stand out from other candidates.
3
We tell you all about
the job search
the job search
You'll have access to a course
on employment and learn
how to prepare for interviews,
answer tough questions.
and much more.
on employment and learn
how to prepare for interviews,
answer tough questions.
and much more.
4
Send your CV
to our partner companies
to our partner companies
We have been training employees of major companies since 2022. Your CV will go directly to our partners, allowing you to quickly find a job in one of the leading companies.
Why people chose Core business skills Academy
Interactive lessons
Webinars and long lectures are a thing of the past: we have game-based learning - simulators, case studies and scenarios
Practical skills
No 'water' - just knowledge you'll definitely need for employment or career progression
Career prospects
We fight the "imposter syndrome" and take it to the next level - our graduates get jobs in leading companies
At the same time as the leaders
We know exactly who HR managers of the world's largest companies are looking for, as we have been working with them.
$299
Course fee
Make an application today and receive a personal consultation with a course expert as a gift
An advanced training certificate will validate your skills
Access to the course forever. Updates are free!
Start learning right now!
Frequently Asked Questions
It's up to you. Some people get through it in four months of intensive work. Some need more time. You learn at your own pace at any time of day or night.
Yes, we will send a link to your private chat with your mentor where you can ask them any questions and discuss your progress.
Yes, you can make a monthly payment instead of a lump sum. You will not be charged interest for this.
Access to the course is available in perpetuity.
You will call an expert of the course via 1-1 video link. He will analyse your specific case on building the work of the OP, hiring employees, analytics in CRM and work with competitors. The duration of the consultation is up to 60 minutes.